

Connect Master Marketing, 2nd Edition
Purchase Options:
* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Instructor Details
Students often struggle to connect concepts to application. Connect Master Marketing was developed as digital-first courseware using deliberate instructional alignment which provides students with focused instruction and assessments. Master takes students beyond rudimentary knowledge to mastery of foundational concepts through adaptive learning with just-in-time learning resources, paired with practical assessments.
Value Creation
Marketing Ethics
Strategic Planning
The Marketing Environment
Global Marketing
Marketing Research
Consumer Behavior
Business-to-Business Marketing
Segmentation
Targeting
Positioning
Product, Branding, and Packaging
New Product Development
Marketing Services
Pricing
Supply Chain
Channel Management
Retailing & Omnichannel Marketing
Integrated Marketing Communication
Digital Marketing
Advertising & Sales Promotion
Public Relations
Personal Selling
Customer Relationship Management
Appendix: The Marketing Plan
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