Connect Master Marketing 2.0 2 9781260992434 Students often struggle to connect concepts to application. Connect Master Marketing was developed as digital-first courseware using deliberate instructional alignment which provides students with focused instruction and assessments. Master takes students beyond rudimentary knowledge to mastery of foundational concepts through adaptive learning with just-in-time learning resources, paired with practical assessments.
Connect Master Marketing 2.0

Connect Master Marketing 2.0

2nd Edition
By McGraw Hill and Lauren Beitelspacher
ISBN10: 1260992438
ISBN13: 9781260992434
Copyright: 2021
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ISBN10: 1260992438 | ISBN13: 9781260992434



The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Overview of Marketing
Value Creation
Marketing Ethics
Strategic Planning
The  Marketing Environment Marketing Research
Consumer Behavior
Business-to-Business Marketing
Product, Branding, and Packaging
New Product Development
Marketing Services
Supply Chain & Channel Management
Retailing & Omnichannel Marketing
Integrated Marketing Communication
Digital Marketing
Advertising & Sales Promotion
Public Relations
Personal Selling
Customer Relationship Management
Appendix: The Marketing Plan