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Connect Master: Introduction to Business

ISBN10: 1264007396 | ISBN13: 9781264007394

Connect Master: Introduction to Business

Connect Master: Introduction to Business

ISBN10: 1264007396
ISBN13: 9781264007394
By McGraw Hill and Tim Broxholm

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* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

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Connect Master: Introduction to Business utilizes consumable digital content and experiential learning activities to teach today's most important business concepts. By immersing students with straightforward, conversational style stories and engaging in meaningful practice activities, learners can quickly comprehend key course concepts and apply them to challenges professionals face in today's world of work.

Customizable content built with deliberate instructional alignment provides students with focused instruction and assessments. Master takes students beyond rudimentary knowledge to mastery of foundational concepts through adaptive learning with just-in-time learning resources, paired with practical assessments.

Fundamentals of the Business World

Fostering an Ethical, Socially Responsible, Diverse, Equitable, and Inclusive Workplace

Fundamentals of Economics and Types of Markets

The Development of the Global Economy

Entrepreneurship: Going from an Idea to a Business

Accounting and Financial Statements

Core Components of Finance and Banking

Securities, Investments, and Financial Literacy

Management and Leadership

Operations Management

Human Resource Management and Labor Relations

Organizational Behavior

Introduction to Marketing

Products

Pricing and Distribution

Promotion Mix: Tools, Goals, and Strategies 

About the Author

Tim Broxholm

Many learners' business education journey begins with an introduction to business course. Tim has had the pleasure of educating numerous unique students in this course. His innovative teaching methods, applications of learning science, and educational technology have taken this foundational course to the next level. He helps students develop the skills needed to perform like pros in the world of work, excel in future college courses, build wealth, and become savvy consumers.

Tim's experience and expertise span both education and industry. He currently leads the development, execution, and scaling of Talent Management programs at Microsoft. He is also a champion of AI integration within the human resources function and plays an integral role in several employee resource groups.

Prior to his return to the industry, Tim spent over 14 years teaching business courses at Green River College in Auburn, Washington. In addition to being an award-winning instructor, Tim transformed education in Washington state by developing and leading the country's first Bachelor of Applied Science (BAS) in Marketing and Entrepreneurship, followed by an Applied Management BAS program. These programs have been recognized by Affordable Schools.net as the #1 most affordable entrepreneurship program in the country and the #7 most affordable entrepreneurship program by UniversityHQ.

Tim's unique experience gives him the advantage of connecting today's higher education curriculum with the evolving demands of employers. Tim has many roles, but his most important is being a husband to his wife, Danielle, and a father to his sons, Raymond and Joey.

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