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Connect Master: Introduction to Business
Connect Master: Introduction to Business

Connect Master: Introduction to Business

ISBN10: 1264007396 | ISBN13: 9781264007394
By McGraw Hill and Tim Broxholm

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* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

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Students in introduction to business courses often struggle to connect concepts to application. Connect Master 2.0 takes students higher, with adaptive questioning and activities, that allows them to demonstrate what they know and apply their learning to business world challenges. The following features of Connect Master 2.0 for Introduction to Business make it next level learning for today’s generation:

• Granular/Customizable: Connect Master 2.0’s ability to customize content at the learning-objective level provides instructors the opportunity to specifically tailor student course materials to how the course is implemented.

• Adaptive Learning: The Connect Master 2.0 Adaptive Learning creates a personalized learning experience for students, providing the opportunity to practice and persevere to enhance understanding of core concepts.

• Reader: For thousands of years, stories have been used to pass down knowledge. Learners see themselves in a story and it makes them more likely to remember. The Connect Master 2.0 for Introduction to Business Reader helps students remember business content by framing it in the context of a story.

• Performance Assessments: The Performance Assessments allow students to progress from understanding basic concepts to analyzing realistic scenarios and solving problems.

• Core Concepts Notebook: While Connect Master 2.0 is a fully digital product, there is also a Core Concepts Notebook that can be used alongside the digital version for those students who value a print reference. The Core Concepts Notebook contains the essential narrative content (without the interactives) from the Connect Master 2.0 Reader and is available as a printable PDF within the Connect Master 2.0 course.

1. Fundamentals of the Business World
2. Acting Ethically and Socially Responsible
3. Fundamentals of Economics and Types of Markets
4. The Development of the Global Economy
5. Entrepreneurship: From Startup to Growth
6. Accounting and Financial Statements
7. Core Components of Finance and Banking
8. Securities, Investments, and Financial Literacy
9. Essentials of Leadership and Management
10. Operations Management
11. Human Resource Management and Labor Relations
12. Organizational Behavior
13. Introduction to Marketing
14. Products
15. Pricing and Distribution
16. Promotion Mix: Tools, Goals, and Strategies

About the Author

Tim Broxholm

For many learners, their business education journey begins with Introduction to Business. Tim has had the pleasure of educating numerous unique students in this course. His innovative teaching methods, applications of learning science, and educational technology have taken this foundational course to the next level. He arms students with the skills needed to perform like pros in the world of work, excel in future college courses, build wealth, and become savvy consumers. Tim has been teaching marketing, management, and entrepreneurship courses at Green River College in Auburn, Washington, since 2010. He was tenured in 2015 and is best known for co-creating and then leading the country's first Bachelor of Applied Science (BAS) in Marketing and Entrepreneurship. Tim also developed an Applied Management BAS program. Affordable has recognized the Marketing & Entrepreneurship program as the #1 most affordable entrepreneurship program in the country and the #7 most affordable entrepreneurship program by UniversityHQ. Tim is a recipient of Green River College's Distinguished Faculty Award. In addition to teaching and authoring, Tim works in the technology industry as a Senior Manager at Microsoft, which provides him the ability to bridge the divide between today's higher education curriculum and the rapidly changing needs of today's employers. While Tim serves in many roles, his most important role is as husband to his wife, Danielle, and dad to his sons, Raymond and Joey.

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