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ISBN10: 1266360239 | ISBN13: 9781266360237

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
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To address today's media-saturated world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots--while keeping current with the latest emerging technologies and trends--Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are guided to think critically about their own roles in society as active media consumers and, increasingly, as media producers. Through these lenses, students are encouraged to be more ethical and confident participants in the mediated world. Media literacy is about living in, interacting with, and making the most of the world that surrounds us. That belief is the central philosophy of this release of Introduction to Mass Communication.
Part 1. Laying The Groundwork
1. Mass Communication, Culture, and Media Literacy
2. Convergence and the Reshaping of Mass Communication
Part 2. Media, Media Industries, and Media Audiences
3. Books
4. Newspapers
5. Magazines
6. Film
7. Radio, Recording, and Popular Music
8. Television, Cable, and Mobile Video
9. Video Games
10. The Internet and Social Media
Part 3. Strategic Communication Industries
11. Public Relations
12. Advertising
Part 4. Mass-Mediated Culture in the Information Age
13. Theories and Effects of Mass Communication
14. Media Freedom, Regulation, and Ethics
15. Global Media
Glossary
Index
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