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Business Driven Technology by Paige Baltzan

ISBN10: 1264535988 | ISBN13: 9781264535989

11th Edition

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ISBN10: 1264535988 | ISBN13: 9781264535989
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ISBN10: 126489340X | ISBN13: 9781264893409
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ISBN10: 1264894228 | ISBN13: 9781264894222

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Product Information

Unlike any other MIS text, Business Driven Technology discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion in the text first addresses the business needs and then addresses the technology that supports those needs.

  • Unit 1 Achieving Business Success
  • Chapter 1: Business Driven Technology
  • Chapter 2: Identifying Competitive Advantages
  • Chapter 3: Strategic Initiatives for Implementing Competitive Advantages
  • Chapter 4: Measuring the Success of Strategic Initiatives
  • Chapter 5: Organizational Structures That Support Strategic Initiatives
  • Unit 2 Exploring Business Intelligence
  • Chapter 6: Valuing and Storing Organizational Information—Databases
  • Chapter 7: Accessing Organizational Information—Data Warehouses
  • Chapter 8: Understanding Data’s Impact on Business
  • Unit 3 Streamlining Business Operations
  • Chapter 9: Enabling the Organization—Decision Making
  • Chapter 10: Extending the Organization—Supply Chain Management
  • Chapter 11: Building a Customer-centric Organization—Customer Relationship Management
  • Chapter 12: Integrating the Organization from End to End—Enterprise Resource Planning
  • Unit 4 Building Innovation
  • Chapter 13: Creating Innovative Organizations
  • Chapter 14: Ebusiness
  • Chapter 15: Creating Collaborative Partnerships
  • Unit 5 Transforming Organizations
  • Chapter 16: Connectivity: The Key to Communication in the Digital Age
  • Chapter 17: Digital Lives, Business, and Society
  • Chapter 18: Developing Software to Streamline Operations
  • Chapter 19: Managing Organizational Projects
  • Business Driven Knowledge (BDK)
  • #1 Business Basics
  • #2 Business Process
  • #3 Hardware and Software Basics
  • #4 MIS Infrastructures
  • #5 Networks and Telecommunications
  • #6 Information Security
  • #7 Ethics
  • #8 Building Sustainable MIS Infrastructures
  • #9 Business Intelligence
  • #10 Global Trends
  • #11 Using AI to Make Business Decisions and Drive Digital Transformation

About the Author

Paige Baltzan

Paige Baltzan is an Assistant Teaching Professor in the department of Business Information and Analytics at the Daniels College of Business at the University of Denver. She holds a BSBA specializing in Accounting/MIS from Bowling Green State University and an MBA specializing in MIS from the University of Denver. She is a coauthor of several books, including Business Driven Information Systems, Essentials of Business Driven Information Systems, and I-Series, and is a contributor to Management Information Systems for the Information Age. 

Before joining the Daniels College faculty in 1999, Paige spent several years working for a large telecommunications company and an international consulting firm where she participated in client engagements in the United States as well as South America and Europe. Paige lives in Lakewood, Colorado, with her husband, Tony, and daughters, Hannah and Sophie.

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