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Business Driven Technology

ISBN10: 1264535988 | ISBN13: 9781264535989

Business Driven Technology
ISBN10: 1264535988
ISBN13: 9781264535989
By Paige Baltzan

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

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Unlike any other MIS text, Business Driven Technology discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion in the text first addresses the business needs and then addresses the technology that supports those needs.

Unit 1 Achieving Business Success
Chapter 1: Business Driven Technology
Chapter 2: Identifying Competitive Advantages
Chapter 3: Strategic Initiatives for Implementing Competitive Advantages
Chapter 4: Measuring the Success of Strategic Initiatives
Chapter 5: Organizational Structures That Support Strategic Initiatives
Unit 2 Exploring Business Intelligence
Chapter 6: Valuing and Storing Organizational Information—Databases
Chapter 7: Accessing Organizational Information—Data Warehouses
Chapter 8: Understanding Data’s Impact on Business
Unit 3 Streamlining Business Operations
Chapter 9: Enabling the Organization—Decision Making
Chapter 10: Extending the Organization—Supply Chain Management
Chapter 11: Building a Customer-centric Organization—Customer Relationship Management
Chapter 12: Integrating the Organization from End to End—Enterprise Resource Planning
Unit 4 Building Innovation
Chapter 13: Creating Innovative Organizations
Chapter 14: Ebusiness
Chapter 15: Creating Collaborative Partnerships
Unit 5 Transforming Organizations
Chapter 16: Connectivity: The Key to Communication in the Digital Age
Chapter 17: Digital Lives, Business, and Society
Chapter 18: Developing Software to Streamline Operations
Chapter 19: Managing Organizational Projects


Business Driven Knowledge (BDK)
#1 Business Basics
#2 Business Process
#3 Hardware and Software Basics
#4 MIS Infrastructures
#5 Networks and Telecommunications
#6 Information Security
#7 Ethics
#8 Building Sustainable MIS Infrastructures
#9 Business Intelligence
#10 Global Trends
#11 Using AI to Make Business Decisions and Drive Digital Transformation

About the Author

Paige Baltzan

Paige Baltzan is an Assistant Teaching Professor in the department of Business Information and Analytics at the Daniels College of Business at the University of Denver. She holds a BSBA specializing in Accounting/MIS from Bowling Green State University and an MBA specializing in MIS from the University of Denver. She is a coauthor of several books, including Business Driven Information Systems, Essentials of Business Driven Information Systems, and I-Series, and is a contributor to Management Information Systems for the Information Age

Before joining the Daniels College faculty in 1999, Paige spent several years working for a large telecommunications company and an international consulting firm where she participated in client engagements in the United States as well as South America and Europe. Paige lives in Lakewood, Colorado, with her husband, Tony, and daughters, Hannah and Sophie.

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