Students often struggle to connect concepts to application. Connect Master Marketing was developed as digital-first courseware using deliberate instructional alignment which provides students with focused instruction and assessments. Master takes students beyond rudimentary knowledge to mastery of foundational concepts through adaptive learning with just-in-time learning resources, paired with practical assessments.
The Marketing Environment Marketing Research
Product, Branding, and Packaging
New Product Development
Supply Chain & Channel Management
Retailing & Omnichannel Marketing
Integrated Marketing Communication
Advertising & Sales Promotion
Customer Relationship Management
Appendix: The Marketing Plan
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