Skip to main content

ISBN10: 0071745572 | ISBN13: 9780071745574

The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition by Roman G. Hiebing, Scott W. Cooper and Steve Wehrenberg, 4th Edition

ISBN10: 0071745572
ISBN13: 9780071745574
By Roman G. Hiebing, Scott W. Cooper and Steve Wehrenberg

© 2011 Published September 15, 2011

ISBN10: 0071745572 | ISBN13: 9780071745574

More information about this Print book can be found in the page section below.

$61.00
ISBN10: 0071745572 | ISBN13: 9780071745574

More information about this Print book can be found in the page section below.

Product Information

Step 1. Download Adobe Digital Editions to your PC or Mac desktop/laptop.

Step 2. Register and authorize your Adobe ID (optional). To access your eBook on multiple devices, first create an Adobe ID. Then, open Adobe Digital Editions, go to the Help menu, and select "Authorize Computer" to link your Adobe ID.

Step 3. Open Your eBook. Use Adobe Digital Editions to open the file. If the eBook doesn’t open, contact customer service for assistance.

The planning guide marketers have relied on for two decades—updated and expanded

For more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the

PART I BUSINESS REVIEW INSIGHTS
CHAPTER 1What You’ll Need to Know, Part 1
CHAPTER 2What You’ll Need to Know, Part 2
CHAPTER 3Problems and Opportunities
PART II BRAND PLATFORM AND PLAN OBJECTIVES
C

Accessibility

Creating accessible products is a priority for McGraw Hill. We make accessibility and adhering to WCAG AA guidelines a part of our day-to-day development efforts and product roadmaps.

For more information, visit our accessibility page, or contact us at accessibility@mheducation.com

Trouble downloading resources? Email MHPAcademic@mheducation.com for help.

Need support?   We're here to help - Get real-world support and resources every step of the way.

Top