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ISBN10: 0071760784 | ISBN13: 9780071760782

Strategy from the Outside In: Profiting from Customer Value, 1st Edition

ISBN10: 0071760784
ISBN13: 9780071760782
By George S. Day and Christine Moorman

© 2010 Published July 2, 2010

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Introduction
Chapter 1. Strategy from the Outside In
Chapter 2. Profiting from Customer Value
Chapter 3. Imperative One: Be a Customer Value Leader
Chapter 4. Becoming a Customer Value Leader
Chapter 5. Imperative Two: Innovate New Value for Customers
Chapter 6. Innovating New Value for Customers
Chapter 7. Imperative Three: Capitalize on the Customer as an Asset
Chapter 8. How to Capitalize on the Customer as an Asset
Chapter 9. Imperative Four: Capitalize on the Brand as an Asset
Chapter 10. How to Capitalize on the Brand as an Asset
Chapter 11. Market Insights and the Customer Value Imperatives
Chapter 12. Organizing to Compete on the Customer Value Imperatives
Chapter 13. Leading for Customer Value

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