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ISBN10: 1260116425 | ISBN13: 9781260116427

Selling to the C-Suite, Second Edition: What Every Executive Wants You to Know About Successfully Selling to the Top, 2nd Edition

ISBN10: 1260116425
ISBN13: 9781260116427
By Nicholas A.C. Read and Stephen J. Bistritz

© 2018 Published January 31, 2018

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THE CLASSIC GUIDE TO HIGH-LEVEL SELLING.
Updated with new insights from global executives.

How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term? 

The authors of this groundbreaking book took a novel approach to answer these questions by asking more than 500 senior decision-makers what they look for when salespeople call. What these top executives reveal will change the way you sell. 

This second edition has been updated with new insights on how to stand out and succeed in a market where executives are using social media and other technologies as a key part of their buying process. You’ll learn how to:
•Target the most relevant executives in any sales opportunity
•Win support from the executive’s network of gatekeepers and influencers
•Position yourself as the supplier who will add the most value with least risk
•Update your prospecting and selling skills for the digital age
•Sell higher, win bigger, and close faster.

Based on the world’s largest study of its kind, Selling to the C-Suite, Second Edition blends empirical research with practical insights to help you sell higher, faster, and stronger.

Foreword

Preface


Acknowledgments


Chapter 1: When Do Executives Get Involved in the Decision Process?


Chapter 2: Marketing to the C-Suite


Chapter 3: Understanding What Executives Want


Chapter 4: How to Find the Relevant Executive


Chapter 5: How to Gain Access to the C-Suite


Chapter 6: How to Establish Credibility with the C-Suite


Chapter 7: How to Create Value for the C-Suite


Chapter 8: Cultivating Loyalty at the C-Suite


Afterword


Appendix A: Guide to Client Discovery


Appendix B: Tools for Building the Executive Relationship


Recommended Reading


Recommended Associations and Organizations


Notes


Index

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