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ISBN10: 0071362460 | ISBN13: 9780071362467

Product Strategy for High Technology Companies, 2nd Edition

ISBN10: 0071362460
ISBN13: 9780071362467
By Michael E. McGrath

© 2001 Published October 12, 2000

ISBN10: 0071362460 | ISBN13: 9780071362467

More information about this Print book can be found in the page section below.

$64.00
ISBN10: 0071362460 | ISBN13: 9780071362467

More information about this Print book can be found in the page section below.

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Part I: Framework for Product Strategy.

1. Strategy Requires Vision.

2. Aligning Vision and Strategy.

3. Building the Foundation: Product Platform Strategy.

4. Defining the Offerings: Product Line Strategy.

5. Addressing Market Realities: the MPP Framework.

6. Successful Expansion Paths: The Leveraged Expansion Framework.

Part II: Competitive Strategy.

7. Achieving Sustained Differentiation Using Vectors of Differentiation.

8. Product Pricing Strategy.

9. Taking Advantage of First-to-Market and Fast-Follower Strategies.

10. Thinking Globally About Product Strategy.

11. Understanding the Opportunities and Risks of Cannibalization.

Part III: Growth Strategies.

12. Highways to Rapid Growth.

13. Growth Through Acquisitions.

14. Growth Through New Ventures.

15. Growth Through Innovation.

Part IV: The Process of Product Strategy.

16. Strategic Balance and Portfolio Management.

17. Process Elements.

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