Product Strategy for High Technology Companies, 2nd Edition

Part I: Framework for Product Strategy.

1. Strategy Requires Vision.

2. Aligning Vision and Strategy.

3. Building the Foundation: Product Platform Strategy.

4. Defining the Offerings: Product Line Strategy.

5. Addressing Market Realities: the MPP Framework.

6. Successful Expansion Paths: The Leveraged Expansion Framework.

Part II: Competitive Strategy.

7. Achieving Sustained Differentiation Using Vectors of Differentiation.

8. Product Pricing Strategy.

9. Taking Advantage of First-to-Market and Fast-Follower Strategies.

10. Thinking Globally About Product Strategy.

11. Understanding the Opportunities and Risks of Cannibalization.

Part III: Growth Strategies.

12. Highways to Rapid Growth.

13. Growth Through Acquisitions.

14. Growth Through New Ventures.

15. Growth Through Innovation.

Part IV: The Process of Product Strategy.

16. Strategic Balance and Portfolio Management.

17. Process Elements.