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ISBN10: 0071838406 | ISBN13: 9780071838405

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The most powerful word in your leadership vocabulary is . . . THANKS! Building a fully engaged, energized workforce is the key to business success. The Power of Thanks reveals how leading companies like Intuit, JetBlue Airways, IHG, Symantec, ConAgra Foods, and The Hershey Company empower employees through social recognition, in which the practice of mutual appreciation and trust directs and rewards higher performance. Eric Mosley and Derek Irvine, executives at the world-renowned employee recognition firm Globoforce, explain why social recognition is so powerful and how you can apply it in your company. Case by case, they show how a carefullyplanned and consistently executed Culture of Recognition business strategy inspires: Greater employee engagement and loyalty Stronger, more unified teams and departments A creative, innovative company culture Improved customer satisfaction Increased profitability and organizational health Mosley and Irvine provide practical advice and proven examples for devising a powerful, growth-generating strategy that modernizes employee recognition for today's social, global, multi-generational and 24x7 wired workforce. When employees participate in a culture that makes everyone a stakeholder in the organization's success, positive energy spreads like wildfire, and business results follow. Something so simple and powerful might work like magic, but it's really just common sense. It's smart management. It's long-term thinking. It's The Power of Thanks.
Acknowledgement xi
Introduction – The Power of Thanks xiii
PART 1 UNDERSTANDING ORGANIZATIONAL CULTURE
1 The Rise of Company Culture 3
2 The People-First Workplace 15
3 Appreciation, Gratitude, and Employee Engagement 27
PART 2 UNDERSTANDING SOCIAL RECOGNITION
4 Setting a Purpose and a Vision 43
5 The Evolution and Reinvention of Recognition 59
6 Social, Mobile, and 24/7 83
PART 3 PUTTING SOCIAL RECOGNITION INTO PRACTICE
7 Building a Social Recognition Framework 105
8 Driving ROI and Business Results 151
9 How Social Recognition Impacts HR 173
Afterword 185
Notes 187
Index 193
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