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Managers Guide to Marketing, Advertising, and Publicity

ISBN10: 0071627960 | ISBN13: 9780071627962

Managers Guide to Marketing, Advertising, and Publicity
ISBN10: 0071627960
ISBN13: 9780071627962
By Barry Callen

Step 1 . Download Adobe Digital Editions to your PC or Mac desktop/laptop.

Step 2. Register and authorize your Adobe ID (optional). To access your eBook on multiple devices, first create an Adobe ID at account.adobe.com. Then, open Adobe Digital Editions, go to the Help menu, and select "Authorize Computer" to link your Adobe ID.

Step 3. Open Your eBook. Use Adobe Digital Editions to open the file. If the eBook doesn’t open, contact customer service for assistance.

Proven strategies that make sure yourmarketing message stands out from the rest The average American is exposed to as many as 5,000 marketing messages per day, so it’s moreimportant than ever to create the most effective marketing and advertising campaigns as possible. Manager’s Guide to Marketing, Advertising, and Publicity explains The 14 principles of marketing communications strategy Common marketing mistakes to avoid Techniques for creating powerful marketing messages The many choices for delivering your marketing message How to take full advantage of digital platforms Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to belost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerfulcompetitor in the twenty-first century. Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists,and sidebars to guide managers step-by-step through everyday workplace situations. Look for theseinnovative design features to help you navigate through each page: Clear definitions of key terms, concepts, and jargon Tactics and strategies for overseeing marketing initiatives Insider tips for getting the most out of marketing, advertising, and publicity Practical advice for creating effective campaigns Warning signs when preparing for and undertaking marketing initiatives Stories and insights from the experiences of others Specific marketing procedures, tactics, and hands-on techniques

1. The Benefits of Marketing
2. Align Your Marketing and Your Business
3.The 12 Basic Principles of Marketing Communications Strategy
4. Types of Marketing and Communication and Expertise
5. Positioning and Brand Personality
6. Marketing Communication Experts and Tools
7. PitchPerfect Message Strategy for More Powerful Persuasion
8. Creating Breakthrough Advertising Campaign Ideas
9. The Most Important Creative Elements of an Ad
10. Touchpoints and Paid Media Strategy
11. Print Advertising Media
12. Broadcast Advertising Media
13. Online Advertising Media

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