Skip to main content

ISBN10: 0071364153 | ISBN13: 9780071364157

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes, 1st Edition

ISBN10: 0071364153
ISBN13: 9780071364157
By Margaret Mark and Carol S. Pearson

© 2001 Published January 16, 2001

Step 1. Download Adobe Digital Editions to your PC or Mac desktop/laptop.

Step 2. Register and authorize your Adobe ID (optional). To access your eBook on multiple devices, first create an Adobe ID at account.adobe.com. Then, open Adobe Digital Editions, go to the Help menu, and select "Authorize Computer" to link your Adobe ID.

Step 3. Open Your eBook. Use Adobe Digital Editions to open the file. If the eBook doesn’t open, contact customer service for assistance.

Part I: Primal Assets: A System for the Management of Meaning.

Chapter 1: The First System-Ever-for the Management of Meaning.

Chapter 2: Archetypes: The Heartbeat of Enduring Brands.

Chapter 3: Postmodern Marketing.

Part II: The Yearning for Paradise: Innocent, Explorer, Sage.

Chapter 4: The Innocent.

Chapter 5: The Explorer.

Chapter 6: The Sage.

Part III: Leaving a Thumbprint on the World: Hero, Outlaw, Magician.

Chapter 7: The Hero.

Chapter 8: The Outlaw.

Chapter 9: The Magician.

Part IV: No Man (or Woman) Is an Island: Regular Guy/Gal, Lover, Jester.

Chapter 10: The Regular Guy/Gal.

Chapter 11: The Lover.

Chapter 12: The Jester.

Part V: Providing Structure to the World: Caregiver, Creator, Ruler.

Chapter 13: The Caregiver.

Chapter 14: The Creator.

Chapter 15: The Ruler.

Part VI: Finding True North: Positioning an Archetypal Brand.

Chapter 16: The Artichocke: Uncovering the Archetypal Meaning of Your Brand.

Chapter 17: Telling Your Brand Story.

Chapter 18: The Case of the March of Dimes.

Part VII: Deeper Waters.

Chapter 19: May the Force Be With You: Capturing Category Essence.

Chapter 20: The Real McCoy: Branding and Organizational Congruence.

Chapter 21: Leaving a Legacy: The Ethics of Archetypal Marketing.

Need support?   We're here to help - Get real-world support and resources every step of the way.

Top