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ISBN10: 0071378456 | ISBN13: 9780071378451

The Handbook of Online Marketing Research: Knowing Your Customer Using the Net, 1st Edition

ISBN10: 0071378456
ISBN13: 9780071378451
By Joshua Grossnickle and Oliver Raskin

© 2001 Published September 11, 2000

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Fundamentals.

The Research Process.

Secondary Research.

Qualitative Research.

Quantitative Research.

Sampling.

Data Collection.

Questionnaire Design.

Applications.

Market Research: Understanding the Market.

Segmentation: Developing Target Markets.

Competition: Assessment and Positioning.

Existing Online Products: Audience Composition and Performance Testing.

New Product Concepts.

Development.

Testing.

Marketing.

Tracking.

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