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ISBN10: 0071378456 | ISBN13: 9780071378451
ISBN10: 0071378456
ISBN13: 9780071378451
Fundamentals. The Research Process. Secondary Research. Qualitative Research. Quantitative Research. Sampling. Data Collection. Questionnaire Design. Applications. Market Research: Understanding the Market. Segmentation: Developing Target Markets. Competition: Assessment and Positioning. Existing Online Products: Audience Composition and Performance Testing. New Product Concepts. Development. Testing. Marketing. Tracking.
Secondary Research. Qualitative Research. Quantitative Research. Sampling. Data Collection. Questionnaire Design. Applications. Market Research: Understanding the Market. Segmentation: Developing Target Markets. Competition: Assessment and Positioning. Existing Online Products: Audience Composition and Performance Testing. New Product Concepts. Development. Testing. Marketing. Tracking.
Quantitative Research. Sampling. Data Collection. Questionnaire Design. Applications. Market Research: Understanding the Market. Segmentation: Developing Target Markets. Competition: Assessment and Positioning. Existing Online Products: Audience Composition and Performance Testing. New Product Concepts. Development. Testing. Marketing. Tracking.
Data Collection. Questionnaire Design. Applications. Market Research: Understanding the Market. Segmentation: Developing Target Markets. Competition: Assessment and Positioning. Existing Online Products: Audience Composition and Performance Testing. New Product Concepts. Development. Testing. Marketing. Tracking.
Applications. Market Research: Understanding the Market. Segmentation: Developing Target Markets. Competition: Assessment and Positioning. Existing Online Products: Audience Composition and Performance Testing. New Product Concepts. Development. Testing. Marketing. Tracking.
Segmentation: Developing Target Markets. Competition: Assessment and Positioning. Existing Online Products: Audience Composition and Performance Testing. New Product Concepts. Development. Testing. Marketing. Tracking.
Existing Online Products: Audience Composition and Performance Testing. New Product Concepts. Development. Testing. Marketing. Tracking.
Development. Testing. Marketing. Tracking.
Marketing. Tracking.
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