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ISBN10: 125983607X | ISBN13: 9781259836077

ISBN10: 125983607X
ISBN13: 9781259836077
By Kenneth Jeffrey Marshall

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Power through the ups and downs of the market with the Value Investing Model.

Stock prices fluctuate unpredictably.  But company values stay relatively steady.  This insight is the basis of value investing, the capital management strategy that performs best over the long term.

With Good Stocks Cheap, you can get started in value investing right now.  Longtime outperforming value investor, professor, and international speaker Kenneth Jeffrey Marshall provides step-by-step guidance for creating your own value investing success story.  You’ll learn how to:

•Master any company with fundamental analysis
•Distinguish between a company’s stock price from its worth
•Measure your own investment performance honestly
•Identify the right price at which to buy stock in a winning company
•Hold quality stocks fearlessly during market swings
•Secure the fortitude necessary to make the right choices and take the right actions

Marshall leaves no stone unturned.  He covers all the fundamental terms, concepts, and skills that make value investing so effective.  He does so in a way that’s modern and engaging, making the strategy accessible to any motivated person regardless of education, experience, or profession.  His plain explanations and simple examples welcome both investing newcomers and veterans.

Good Stocks Cheap is your way forward because the Value Investing Model turns market gyrations into opportunities.  It works in bubbles by showing which companies are likely to excel over time, and in downturns by revealing which of these leading businesses are the most underpriced.

Build a powerful portfolio poised to deliver outstanding outcomes over a lifetime.  Put the strength of value investing to work for you with Good Stocks Cheap.


 

Preface

Acknowledgements

Introduction

Part I: FOUNDATIONS

Chapter 1: The Quiet Outperformer

Chapter 2: Why Stocks?

Chapter 3: Price and Value are Different

Chapter 4: Measuring Performance

Part II: THE VALUE INVESTING MODEL

Chapter 5: Understanding the Business

Chapter 6: Accounting is a Language

Chapter 7: Capital Employed

Chapter 8: Operating Income

Chapter 9: Free Cash Flow

Chapter 10: Book Values and Shares

Chapter 11: Past Performance

Chapter 12: Future Performance

Chapter 13: Shareholder-Friendliness

Chapter 14: Inexpensiveness

Chapter 15: Price Drives Risk

Chapter 16: Misjudgment and Misaction

Part III: MAINTENANCE

Chapter 17: Portfolios and Selling

Chapter 18: Endurance

Chapter 19: Generating Ideas

Chapter 20: Differences Among Value Investors

Chapter 21: Preservation

Glossary

Bibliography

Notes

Index

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