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ISBN10: 007163844X | ISBN13: 9780071638449
ISBN10: 007163844X
ISBN13: 9780071638449
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Master today’s most powerful marketing toolfor instant customer engagement! Today’s customers have no patience for a long-winded marketing pitch. What they wantis useful and engaging information—in 140 characters or less. The most successfulcampaigns these days are short, sweet, and right to the point. Get Rich with Twitter reveals the secrets of using the most popular and fastest-growingmicroblogging tool to reach customers more effectively than ever before—at a fraction ofthe cost to you. Learn how to: Establish a solid foothold in the Twitterverse Build a following of loyal, active customers Craft engaging and effective messages (tweets) Monitor all Twitter activity concerning your business Develop a sure-fire viral marketing campaign You don’t need to do a big song and dance to get customers interested in your product.Simply give them a tweet. They’ll hear you loud and clear.
Introduction: Short and Simple – How ‘Tweet’ It Is
Part 1: Understanding Twitter
Chapter 1: The Method of this “Microblogging”
Chapter 2: Planning to Incorporate Twitter Into Your Business
Chapter 3: Building The Best ‘Tweet’
Part 2: Establishing and Tweaking Your Twitter Presence
Chapter 4: Joining Twitter and Getting Started
Chapter 5: Sending Messages
Chapter 6: Followers and Following
Chapter 7: Networking with Twitter
Chapter 8: Keeping the Tweet on Key
Chapter 9: Keeping Tabs on the Twitterverse
Chapter 10: Twenty-Five Business-ready uses for Twitter
Part 3: Look, Listen, and Learn – Twitter Success Stories
Chapter 11: Zappos (www.twitter.com/zappos)
Chapter 12: Geni (www.twitter.com/geni)
Chapter 13: DVD Verdict (www.twitter.com/dvdverdict)
Chapter 14: Variety Magazine (www.twitter.com/VarietyMagazine)
Chapter 15: Blu Kentucky Antiques (www.twitter.com/blukentucky)
Chapter 16: SewOnline (www.twitter.com/sewonline)
Chapter 17: The Tolkien Library (www.twitter.com/TolkienLibrary)
Part 4: Advancing the Twitter Touch
Chapter 19: Applying Elements of Viral Marketing
Chapter 20: A Closer Look at the Need for Engagement
Chapter 21: Ten Microblogging Mistakes to Avoid
Chapter 22: Tweeting Using Other Microblogging Methods (LinkedIn, Facebook, Digg)
Part 1: Understanding Twitter
Chapter 1: The Method of this “Microblogging”
Chapter 2: Planning to Incorporate Twitter Into Your Business
Chapter 3: Building The Best ‘Tweet’
Part 2: Establishing and Tweaking Your Twitter Presence
Chapter 4: Joining Twitter and Getting Started
Chapter 5: Sending Messages
Chapter 6: Followers and Following
Chapter 7: Networking with Twitter
Chapter 8: Keeping the Tweet on Key
Chapter 9: Keeping Tabs on the Twitterverse
Chapter 10: Twenty-Five Business-ready uses for Twitter
Part 3: Look, Listen, and Learn – Twitter Success Stories
Chapter 11: Zappos (www.twitter.com/zappos)
Chapter 12: Geni (www.twitter.com/geni)
Chapter 13: DVD Verdict (www.twitter.com/dvdverdict)
Chapter 14: Variety Magazine (www.twitter.com/VarietyMagazine)
Chapter 15: Blu Kentucky Antiques (www.twitter.com/blukentucky)
Chapter 16: SewOnline (www.twitter.com/sewonline)
Chapter 17: The Tolkien Library (www.twitter.com/TolkienLibrary)
Part 4: Advancing the Twitter Touch
Chapter 19: Applying Elements of Viral Marketing
Chapter 20: A Closer Look at the Need for Engagement
Chapter 21: Ten Microblogging Mistakes to Avoid
Chapter 22: Tweeting Using Other Microblogging Methods (LinkedIn, Facebook, Digg)
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