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Get Funded!: The Startup Entrepreneur’s Guide to Seriously Successful Fundraising

ISBN10: 1260459063 | ISBN13: 9781260459067

Get Funded!: The Startup Entrepreneur’s Guide to Seriously Successful Fundraising
ISBN10: 1260459063
ISBN13: 9781260459067
By John Biggs and Eric Villines

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From a TechCrunch founder and award-winning strategist comes the most comprehensive guide to the newest fundraising options for today’s entrepreneurs. Fundraising for startups has changed dramatically in the past decade. There was a time when VCs were rock stars and a founder with a big idea and a little drive could raise a few hundred thousand dollars to build a business. But those days are gone. In the aftermath of the Great Recession and a massive drop in tech investments, it’s become harder and harder for founders to raise money. The good news? Today’s entrepreneurs have more options than ever before—with greater opportunities to get the ball rolling, get investors excited, and Get Funded! A comprehensive, cutting-edge guide from tech journalist and entrepreneur John Biggs and communication strategist Eric Villines, Get Funded! will enable you to: Create a solid business plan and a powerful story that investors respond to Explore a wide range of funding options—and find the ones that are right for you Understand valuation and dilution Plan, prepare, and deliver the perfect pitch Raise money through grants, micro-loans, micro-donations, and crowdfunding Take advantage of the latest online resources and financial tools Filled with step-by-step strategies, ready-to-use resources, and on-the-ground insights, this is a must-read for every entrepreneur. Even if you’ve started a business before, you’ll discover a whole new funding landscape with exciting tech-driven models―including crowdfunding platforms like GoFundMe and Patreon, cryptocurrencies like Bitcoin, IEOs (Initial Exchange Offerings), micro-loans, and micro-donations―as well as more traditional, tried-and-true methods. Beyond a road map to the current world of funding, Get Funded! provides proven strategies for pitching, marketing, bootstrapping, and more. It’s a complete 360-degree tool with easy-to-follow worksheets and online resources that will help you build a sustainable funding strategy that’s right for your business—and crucial to your success. Whether you’re starting a food truck or a biotech startup, Get Funded! has got you covered.

Introduction 

PART I
STARTUP FUNDING BASICS
CHAPTER 1 WHAT IS A STARTUP? 
CHAPTER 2 FUNDING OPTIONS 
CHAPTER 3 STAGES OF TRADITIONAL FUNDING 
CHAPTER 4 MICROFUNDING 
CHAPTER 5 MACROFUNDING 
CHAPTER 6 VALUATION 
CHAPTER 7 DILUTION 

PART I I
FINDING THE RIGHT FUNDING MODEL
FOR YOUR BUSINESS
CHAPTER 8 UNDERSTANDING YOUR NEEDS 
CHAPTER 9 BUILDING YOUR FUNDING MODEL 

PART I I I
COMMUNICATING YOUR STORY
CHAPTER 10 BUILDING A DIGITAL PRESENCE 
CHAPTER 11 YOUR SHORT PITCHES 
CHAPTER 12 BUILDING THE CASE 
CHAPTER 13 PREPPING YOUR DECK 
CHAPTER 14 PREPPING TO PRESENT YOUR PITCH
TO INVESTORS 
CHAPTER 15 MORE TIPS AND TRICKS 

Conclusion: A Final Word 

Acknowledgments 

Notes 

Index 


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