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ISBN10: 1260459063 | ISBN13: 9781260459067

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From a TechCrunch founder and award-winning strategist comes the most comprehensive guide to the newest fundraising options for today’s entrepreneurs. Fundraising for startups has changed dramatically in the past decade. There was a time when VCs were rock stars and a founder with a big idea and a little drive could raise a few hundred thousand dollars to build a business. But those days are gone. In the aftermath of the Great Recession and a massive drop in tech investments, it’s become harder and harder for founders to raise money. The good news? Today’s entrepreneurs have more options than ever before—with greater opportunities to get the ball rolling, get investors excited, and Get Funded! A comprehensive, cutting-edge guide from tech journalist and entrepreneur John Biggs and communication strategist Eric Villines, Get Funded! will enable you to: Create a solid business plan and a powerful story that investors respond to Explore a wide range of funding options—and find the ones that are right for you Understand valuation and dilution Plan, prepare, and deliver the perfect pitch Raise money through grants, micro-loans, micro-donations, and crowdfunding Take advantage of the latest online resources and financial tools Filled with step-by-step strategies, ready-to-use resources, and on-the-ground insights, this is a must-read for every entrepreneur. Even if you’ve started a business before, you’ll discover a whole new funding landscape with exciting tech-driven models―including crowdfunding platforms like GoFundMe and Patreon, cryptocurrencies like Bitcoin, IEOs (Initial Exchange Offerings), micro-loans, and micro-donations―as well as more traditional, tried-and-true methods. Beyond a road map to the current world of funding, Get Funded! provides proven strategies for pitching, marketing, bootstrapping, and more. It’s a complete 360-degree tool with easy-to-follow worksheets and online resources that will help you build a sustainable funding strategy that’s right for your business—and crucial to your success. Whether you’re starting a food truck or a biotech startup, Get Funded! has got you covered.
PART I
STARTUP FUNDING BASICS
CHAPTER 1 WHAT IS A STARTUP?
CHAPTER 2 FUNDING OPTIONS
CHAPTER 3 STAGES OF TRADITIONAL FUNDING
CHAPTER 4 MICROFUNDING
CHAPTER 5 MACROFUNDING
CHAPTER 6 VALUATION
CHAPTER 7 DILUTION
PART I I
FINDING THE RIGHT FUNDING MODEL
FOR YOUR BUSINESS
CHAPTER 8 UNDERSTANDING YOUR NEEDS
CHAPTER 9 BUILDING YOUR FUNDING MODEL
PART I I I
COMMUNICATING YOUR STORY
CHAPTER 10 BUILDING A DIGITAL PRESENCE
CHAPTER 11 YOUR SHORT PITCHES
CHAPTER 12 BUILDING THE CASE
CHAPTER 13 PREPPING YOUR DECK
CHAPTER 14 PREPPING TO PRESENT YOUR PITCH
TO INVESTORS
CHAPTER 15 MORE TIPS AND TRICKS
Conclusion: A Final Word
Acknowledgments
Notes
Index
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