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ISBN10: 0071821147 | ISBN13: 9780071821148
ISBN10: 0071821147
ISBN13: 9780071821148
Preface vii
Introduction xi
1 What’s Best for the Customer Is Best for the Business 1
2 Customers’ Rules 37
3 Customer-Inspired Innovation 57
4 Relentless Positioning 75
5 Competing for the Future 97
6 Tectonic Shifts 115
7 The New Math: 1 + 1 = 3 or 4 or even 10 141
8 How Leaders Get Their Ducks in a Row 161
9 How to Make It Happen 185
10 Leaving a Legacy 243
11 Will You Be Ready? 265
Appendix 1: The Research Program 273
Appendix 2: Customer Culture: A Leader’sMeasurement and Action Guide 289
Notes 293
Index 311
Introduction xi
1 What’s Best for the Customer Is Best for the Business 1
2 Customers’ Rules 37
3 Customer-Inspired Innovation 57
4 Relentless Positioning 75
5 Competing for the Future 97
6 Tectonic Shifts 115
7 The New Math: 1 + 1 = 3 or 4 or even 10 141
8 How Leaders Get Their Ducks in a Row 161
9 How to Make It Happen 185
10 Leaving a Legacy 243
11 Will You Be Ready? 265
Appendix 1: The Research Program 273
Appendix 2: Customer Culture: A Leader’sMeasurement and Action Guide 289
Notes 293
Index 311
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