Skip to main content

Humanities, Social Science and Language


Digital Products


Connect®
Course management and student learning tools backed by great support.

McGraw Hill GO
Greenlight learning with the new eBook+

ALEKS®
Personalize learning and assessment

ALEKS® Placement, Preparation, and Learning
Achieve accurate math placement

SIMnet
Ignite mastery of MS Office and IT skills

McGraw Hill eBook & ReadAnywhere App
Get learning that fits anytime, anywhere

Sharpen: Study App
A reliable study app for students

Virtual Labs
Flexible, realistic science simulations

AI Reader
Encourage Discovery, Boost Understanding

Services


Affordable Access
Reduce costs and increase success

Learning Management System Integration
Log in and sync up

Content Collections powered by Create®
Curate and deliver your ideal content

Custom Courseware Solutions
Teach your course your way

Education for All
Let’s build a future where every student has a chance to succeed

Business Program
Explore business learning solutions & resources

Professional Services
Collaborate to optimize outcomes

Remote Proctoring
Validate online exams even offsite

Institutional Solutions
Increase engagement, lower costs, and improve access for your students

Evergreen
Updated, relevant materials—without the hassle.

Support


General Help & Support Info
Customer Service & Tech Support contact information

Online Technical Support Center
FAQs, articles, chat, email or phone support

Support At Every Step
Instructor tools, training and resources for ALEKS, Connect & SIMnet

Instructor Sample Requests
Get step by step instructions for requesting an evaluation, exam, or desk copy

Platform System Check
System status in real time

Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychology

ISBN10: 0071770755 | ISBN13: 9780071770750

Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychology
ISBN10: 0071770755
ISBN13: 9780071770750
By Larina Kase

Step 1 . Download Adobe Digital Editions to your PC or Mac desktop/laptop.

Step 2. Register and authorize your Adobe ID (optional). To access your eBook on multiple devices, first create an Adobe ID at account.adobe.com. Then, open Adobe Digital Editions, go to the Help menu, and select "Authorize Computer" to link your Adobe ID.

Step 3. Open Your eBook. Use Adobe Digital Editions to open the file. If the eBook doesn’t open, contact customer service for assistance.

TURN EVERY BUSINESS CONNECTION INTO A PAYING CLIENT With a Foreword by Michael Port, bestselling author of Book Yourself Solid Clients, Clients, and More Clients arms you with powerful tools from the field of psychology for building every business connection into the kind of relationship that leads to referrals, joint ventures, and sustainable business growth. “In this book—chock full of ideas at the intersection of marketing and psychology—Larina Kase shows you how to master the art of building relationships that drive new clients.” —David Meerman Scott, bestselling author of Real-Time Marketing & PR “Larina Kase has done a first-rate job of explicating many crucial elements of human psychology. But it is her instructive advice on how to harness that information profitably that elevates this book’s usefulness to great heights.” —Robert B. Cialdini, author of Influence: Science and Practice “Larina Kase knows about social proof. You can tell by who she got to endorse the book. But go deeper. There’s lots of actionable information in here, and it will result in more business.” —Chris Brogan, coauthor of Trust Agents and president of Human Business Works “This book is ideal if you’ve ever wondered how to differentiate yourself from the crowd, how to really build relationships that pay off, and how to establish your expertise with ease. This is one book you will thank yourself in the future for!” —Shama Kabani, author of the bestselling The Zen of Social Media Marketing “If ‘who you know’ and making a meaningful connection with them is truly part of the success factor in business (and it is), I promise you that Larina Kase's Clients, Clients, and More Clients will have your phone ringing and e-mail box full of people who truly want to do business with you. A savvy, wise, and value-based text allows the reader to learn what few others understand: the Science and Art of Connecting. I've read and reviewed a dozen books on building a solid client base. Most completely miss the target. This book is a handbook to meet, connect with, and build a valuable relationship with just about anyone you want to.” —Kevin Hogan, Psy.D., author of The Science of Influence and The Psychology of Persuasion “This is a remarkable, readable, and instantly practical book packed with leading-edge tips on attracting new clients fast. I loved it!” —Dr. Joe Vitale, author of The Attractor Factor “In Clients, Clients, and More Clients, Larina Kase shows you how to find and influence prospects so they’ll understand the value of your work and readily do business with you. The research-based strategies in this important and engaging book are worth any businessperson’s time, close study, and dedicated application. The book is true to its promises." —Mark Levy, founder of Levy Innovation and author of Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content ”Clients, Clients, and More Clients is a must-read for every sales executive, sales manager, and company executive. This is not your typical how-to sales guide, as it digs deep into how to change a losing sales strategy into a winning success. Larina uncovers the psychology behind the sales mentality, and breaks the process down, step-by-step; making it crystal clear the direction you’ll need to take to achieve long-term success.” —Shawn Jennings Edgington, CIC, CEO, and founder of Granite Insurance Brokers, Cyber Safety Academy Fundraiser, and author of The Parent's Guide to Texting, Facebook and Social Media

Introduction
Part 1 How Do I Initiate Relationships That Get Results?
1 Make the Right Connections—People Look for Those Who Fill a Need
2 Grab Attention—People Are Drawn to These Five Things
3 Engage Emotion—People Respond to Feelings, Stories, and Metaphors
4 Establish Credibility—People Want to Work with Trustworthy Experts
Part 2 How Do I Create Meaningful Connections That Last?
5 Be Memorable—People Can Be Aware of Only a Few Things at a Time
6 Follow Up—People Are Comforted by Consistency
7 Give Value—People Quickly Determine Whether Something Is Helpful
8 Stimulate Discussion—People Become Invested When They’re Involved
Part 3 How Do I Influence People to Refer to Me, Hire Me, and Buy from Me?
9 Use Social Proof—People Look to Certain Others to Decide What to Do
10 Give First—People Naturally Reciprocate Genuine Support
11 Simplify Everything—People Deliberate on the General and Act on the Specific
12 Influence Action—People Decide in the Opposite Way of What You’d Think
References
Index
About the Author

Need support?   We're here to help - Get real-world support and resources every step of the way.

Top