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ISBN10: 007134795X | ISBN13: 9780071347952
ISBN10: 007134795X
ISBN13: 9780071347952
Foreword. Preface. Acknowledgements. Brandictionary. Chapter 1: The BrandMindset Thinking Like a Genuine Brand. Chapter 2: An Introduction to the BrandStrategy Doctrine Process The Roadmap for a Genuine Brand. Chapter 3: The Brand Assessment. The Process to Evaluate Current and Future Brand Equity. Chapter 4: The BrandPromise The "Guiding Star" for Genuine Brands. Chapter 5: The Brand Blueprint The Architecture of a Brand. Chapter 6: Brand Culturalization Customer Service: "The Heart and Soul of Genuine Brands" Chapter 7: Creating Brand Advantage Leveraging and Maximizing Brand Equity. Chapter 8: brandstrategy.com Chapter 9: Brand Tools Organizing Your BrandStrategy Doctrine Process. Notes. Index.
Acknowledgements. Brandictionary. Chapter 1: The BrandMindset Thinking Like a Genuine Brand. Chapter 2: An Introduction to the BrandStrategy Doctrine Process The Roadmap for a Genuine Brand. Chapter 3: The Brand Assessment. The Process to Evaluate Current and Future Brand Equity. Chapter 4: The BrandPromise The "Guiding Star" for Genuine Brands. Chapter 5: The Brand Blueprint The Architecture of a Brand. Chapter 6: Brand Culturalization Customer Service: "The Heart and Soul of Genuine Brands" Chapter 7: Creating Brand Advantage Leveraging and Maximizing Brand Equity. Chapter 8: brandstrategy.com Chapter 9: Brand Tools Organizing Your BrandStrategy Doctrine Process. Notes. Index.
Chapter 1: The BrandMindset Thinking Like a Genuine Brand. Chapter 2: An Introduction to the BrandStrategy Doctrine Process The Roadmap for a Genuine Brand. Chapter 3: The Brand Assessment. The Process to Evaluate Current and Future Brand Equity. Chapter 4: The BrandPromise The "Guiding Star" for Genuine Brands. Chapter 5: The Brand Blueprint The Architecture of a Brand. Chapter 6: Brand Culturalization Customer Service: "The Heart and Soul of Genuine Brands" Chapter 7: Creating Brand Advantage Leveraging and Maximizing Brand Equity. Chapter 8: brandstrategy.com Chapter 9: Brand Tools Organizing Your BrandStrategy Doctrine Process. Notes. Index.
Chapter 3: The Brand Assessment. The Process to Evaluate Current and Future Brand Equity. Chapter 4: The BrandPromise The "Guiding Star" for Genuine Brands. Chapter 5: The Brand Blueprint The Architecture of a Brand. Chapter 6: Brand Culturalization Customer Service: "The Heart and Soul of Genuine Brands" Chapter 7: Creating Brand Advantage Leveraging and Maximizing Brand Equity. Chapter 8: brandstrategy.com Chapter 9: Brand Tools Organizing Your BrandStrategy Doctrine Process. Notes. Index.
Chapter 5: The Brand Blueprint The Architecture of a Brand. Chapter 6: Brand Culturalization Customer Service: "The Heart and Soul of Genuine Brands" Chapter 7: Creating Brand Advantage Leveraging and Maximizing Brand Equity. Chapter 8: brandstrategy.com Chapter 9: Brand Tools Organizing Your BrandStrategy Doctrine Process. Notes. Index.
Chapter 7: Creating Brand Advantage Leveraging and Maximizing Brand Equity. Chapter 8: brandstrategy.com Chapter 9: Brand Tools Organizing Your BrandStrategy Doctrine Process. Notes. Index.
Chapter 9: Brand Tools Organizing Your BrandStrategy Doctrine Process. Notes. Index.
Index.
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