Skip to main content

ISBN10: 0071743812 | ISBN13: 9780071743815

30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business, 1st Edition

ISBN10: 0071743812
ISBN13: 9780071743815
By Susan Gunelius

© 2011 Published October 25, 2010

ISBN10: 0071743812 | ISBN13: 9780071743815

More information about this Print book can be found in the page section below.

$22.00
ISBN10: 0071743812 | ISBN13: 9780071743815

More information about this Print book can be found in the page section below.

Step 1. Download Adobe Digital Editions to your PC or Mac desktop/laptop.

Step 2. Register and authorize your Adobe ID (optional). To access your eBook on multiple devices, first create an Adobe ID. Then, open Adobe Digital Editions, go to the Help menu, and select "Authorize Computer" to link your Adobe ID.

Step 3. Open Your eBook. Use Adobe Digital Editions to open the file. If the eBook doesn’t open, contact customer service for assistance.

BIG PRESENCE isn't just for BIG COMPANIES anymore!A social media marketing handbook for small business owners on the go

Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profits—regardless of the size of your marketing budget or the time you have to devote to it.

30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of:

  • Blogging and microblogging
  • Social networking and bookmarking
  • Audio and video
  • E-books and webinars
  • Direct and indirect marketing
  • Brand and relationship building
  • Word-of-mouth marketing
  • Expanding your reach and establishing your position
  • Integrating with traditional marketing
  • Evaluating results

By the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans--all in just 30 minutes a day.

Part I. Get Started: The Who, What, and Why of Social Media Marketing; Chapter 1. What is SMM; Chapter 2. Why are Businesses Using SMM?; Chapter 3. Who is Doing It Right or Wrong?; Chapter 4. Warning--One Size Does Not Fit All; Chapter 5. Before You Begin--Perceptions, Honesty, and Giving up Control; Part II. Test the Water: The Where of SMM; Chapter 6. Analyzing SMM Tools; Chapter 7. Blogging; Chapter 8. Microblogging; Chapter 9. Social Networking; Chapter 10. Social Bookmarking and Content Sharing; Chapter 11. Audio and Video; Chapter 12. eBooks, Seminars, and Other SMM Opportunities; Part III. Dive In for 30 Minutes a Day: The How of SMM; Chapter 13. Indirect Marketing; Chapter 14. Brand Building; Chapter 15. Building Relationships and Communities; Chapter 16. Word-of-Mouth Marketing; Chapter 17. Expanding Reach and Establishing Position; Chapter 18. Direct Marketing and Promotions; Part IV. Maintaining SMM Momentum over the Long Term; Chapter 18. Integrating with Traditional Marketing; Chapter 19. Following the Rules of SMM; Chapter 20. Measuring Results; Chapter 21. Testing, Tweaking and Trying Again; Chapter 22. Bringing it All Together; Appendix: Resources and Help; Glossary; Index

Need support?   We're here to help - Get real-world support and resources every step of the way.

Top