Marketing Insights
Each brief, marketing expert-hosted podcast will provide you with tips, trends, and insights on relevant, practical and high-interest topics that both you AND your students can use.
Higher Education
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Welcome to the Marketing Insights podcast series hosted by McGraw Hill Education. This audio podcast series is dedicated to the sharing of best practice teaching tips, relevant hot topics, career readiness skills and competencies, digital innovations, and educational solutions in Marketing. Subscribe today to stay connected. Listen in and spread the word to your colleagues and your students. Why? Because learning changes everything!
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Author: Shanita Baraka Akintonde
Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences, and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series. Learn more about Shanita at: http://shanitaspeaks.com/.
Dr. Shane Hunt is the Dean of the College of Business and Michael C. Ruettgers Professor of Marketing at Idaho State University. Shane is the recipient of the 2010 National Inspire Integrity Award from the National Society of Collegiate Scholars, the 2010 Lt. Col. Barney Smith Award as Professor of the Year and the 2015 Honors Professor of the Year at Arkansas State University, and the 2019 National Teaching Innovation Award from the Association of Collegiate Marketing Educators. Shane’s research has appeared in The Journal of Personal Selling and Sales Management and The Journal of Business Logistics, and he has presented to numerous organizations including the American Marketing Association and the National Conference in Sales Management. Shane is the co-author of Marketing, 4th edition (McGraw Hill), Professional Selling, 1st edition (McGraw Hill), and is the main contributor of the blog, http://huntmello.com/. After completing his MBA at the University of Oklahoma, Shane went to work for a Fortune 500 company in Tulsa, OK and spent eight years working as a pricing analyst, product manager, and business development manager overseeing numerous Mergers and Acquisitions initiatives before completing his Ph.D. at Oklahoma State University.
