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Preparing Students for Careers in Business Analytics with an Innovative Teaching Approach
The Jaggia Business Statistics and Business Analytics Team discuss career readiness with an emphasis on technology and communication.
The Jaggia Business Statistics and Business Analytics Team discuss career readiness with an emphasis on technology and communication. Examples will include various aspects of business analytics, including data wrangling, descriptive statistics, predictive analytics, and prescriptive analytics.
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AI in Marketing: AI, Gen AI, and The Future of Marketing
How the evolution of OpenAI and the differences between Analytical and Generative AI is transforming marketing functions today! Author and marketing professor Dr. Dhruv Grewal explores the tremendous growth of AI and Generative AI in marketing.
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Unleashing AI for Sales Success: Tips from a Pro Seller & Game-Changing Strategies for Educators
AI technology advances are changing the game for sales leaders! Hear from a panel of speakers, including Account Director for Salesforce Tim Pavlovich, who describe the many ways AI is used daily for sales success.
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Application-Based Activities: Digital Marketing - Smithville
Prepare students for the real world with Application-Based Activities (ABA) in Connect. These highly interactive, assignable exercises boost engagement and provide a safe space to apply concepts learn.