Strategies and Examples for Peer Review and Self-Assessment
Feedback skills are essential for success in business communication, but students sometimes struggle to move beyond vague praise or surface-level critique. This session focuses on helping students give and receive substantive, actionable feedback across multiple modalities. We explore how AI tools can support this process by modeling effective critique, prompting deeper reflection, and enabling feedback in multimodal forms such as written feedback, oral feedback (e.g., video, audio, and in person) and visual presentations. You’ll learn strategies and examples for using AI to scaffold peer review and self-assessment in ways that build students’ confidence and communication skills.
Kristen Getchell is the Karani Term Chair and associate professor of business communication in Babson's Marketing division. She teaches business communication courses across graduate, undergraduate, and executive education programs. She currently serves as Co-Director for Babson Executive Education's Leadership Program for Women & Allies.
Her current research and consulting interests include virtual communication and collaboration, AI and business communication, and persuasive strategies in virtual sales interactions. Her scholarly work has appeared in publications including International Journal of Business Communication, Business Horizons, Business and Professional Communication Quarterly, Journal of Management Education, British Journal of Educational Technology, Industrial Marketing Management, and International Journal of Scholarship of Teaching and Learning. She and her colleagues received the 2023 Best Paper Award from Business and Professional Communication Quarterly for their article "Artificial Intelligence in Business Communication: The Changing Landscape of Research and Teaching."
She is the co-editor, with Paula Lentz, of a recent collection from Routledge titled Rhetorical Theory and Praxis in the Business Communication Classroom, a winner of the 2019 Association of Business Communication Distinguished Book of the Year award. She is co-author of Business Communication: A Problem-Solving Approach and has received multiple honors, including the Association for Business Communication’s Meada Gibbs Outstanding Scholar Teacher Award..
Dr. Paula Lentz is a Professor and Academic Program Director in the Department of Business Communication at the University of Wisconsin–Eau Claire. She teaches Business Writing, Advanced Business Writing, and MBA courses. In addition, she directs the College of Business’s Business Writing and Presentations Studio and is also a developer and coordinator of the department’s Business Writing Fundamentals Program.
Dr. Lentz is particularly interested in qualitative research that explores narratives and organizational cultures, genre theory, and writing pedagogy. She has published in such journals as Business and Professional Communication Quarterly, Wisconsin Business Education Association Journal, Equal Opportunities International, Journal of Health Administration Communication, and Qualitative Research in Organizations and Management. Her book, Rhetorical Theory and Practice in the Business Communication Classroom, co-authored with Dr. Kristen Getchell of Babson College, received the Association for Business Communication’s 2019 Distinguished Book on Business Communication award. She also serves on the Association for Business Communication’s Executive Board and leads its Academic Environment Committee.
She continues to do freelance editing and provides consulting and writing services. She received a BA from Coe College, an MA from UW–Eau Claire, and a PhD in Rhetoric and Scientific and Technical Communication from the University of Minnesota.