Introduction to Business

Market-leading content joins the latest innovations in educational technology to deliver effective learning experiences in and outside the classroom. Discover digital solutions proven to save instructors time, raise student grades, and enhance engagement. Scroll down to explore!

Introduction to Business

Market-leading content joins the latest innovations in educational technology to deliver effective learning experiences in and outside the classroom. Discover digital solutions proven to save instructors time, raise student grades, and enhance engagement. Scroll down to explore!

Introduction to Business

Market-leading content joins the latest innovations in educational technology to deliver effective learning experiences in and outside the classroom. Discover digital solutions proven to save instructors time, raise student grades, and enhance engagement. Scroll down to explore!

Introduction to Business

Market-leading content joins the latest innovations in educational technology to deliver effective learning experiences in and outside the classroom. Discover digital solutions proven to save instructors time, raise student grades, and enhance engagement. Scroll down to explore!

Connect Business

A proven tool to help students earn better grades and instructors optimize their time and energy, Connect Business enables instructors to seamlessly create and auto-grade assignments correlated to learning objectives. Adaptive technology offers students immediate, detailed feedback on their work, allowing them to focus on areas where they need improvement. Explore features available within Connect:

Connect Business Features

SmartBook

As students read and learn, SmartBook assesses their comprehension of the material and actively adapts, guiding them to learn the most difficult concepts. Proven to help students raise grades, SmartBook encourages mastery and long-term retention.

LearnSmart

An adaptive study tool proven to strengthen memory recall, increase class retention, and boost grades, LearnSmart enables students to study more efficiently and maximize their time by targeting what they know and what they don’t know. Real-time reports quickly identify the concepts that require more attention from individual students—or the entire class.

Application Exercises

Application Exercises like video cases, case analyses, and more challenge students to apply marketing concepts to real-life cases and scenarios. Students receive instant feedback and engage with content by making decisions, categorizing information, and organize information in time sequences, and are tasked with confirming understanding of key concepts.

Manager’s Hot Seat Videos

Manager’s Hot Seat Videos put students in the role of manager, immersing them in unscripted video vignettes to see how real managers in deal with difficult employees and complex situations. Students learn from the manager’s mistakes and use experience to define their own course of approach.

Topics covered include sexual harassment, ethics, office politics, organizational grapevine, legitimate power, accountability, emotions, and more. Click below to download the full list of videos.


Click Here

iSeeit! Videos

Key course concepts are demonstrated in this quick and simple animated video series.

Connect Insight

The first and only analytics tool of its kind, Connect Insight offers visual displays that provide at-a-glance, easy-to-decipher data on how your students are performing. Track performance across your entire section, or easily drill into data insights into an individual student, a particular assignment, or a specific class.

Connect Reporting

View complete, at-a-glance reports for individual students or the whole class. Generate powerful data related to student performance across learning outcomes, specific topics, level of difficulty and more. Additionally, you can compare student performance in different sections of the course.

Tegrity

McGraw-Hill Tegrity™ Lecture Capture records and distributes lectures with just a click of a button. Students view lectures anytime, anywhere via computer, tablet, or mobile device. It indexes as it records your presentations and assets displayed on your computer during lecture. Additionally, students can use keywords to find exactly what they need to study.

Tegrity on Multiple Devices

Connect Business Titles

M: Business
5th Edition
by O.C. Ferrell, Geoffrey A. Hirt and Linda Ferrell

Business Foundations: A Changing World
11th Edition
by William Nickels and James McHugh and Susan McHugh

Understanding Business
11th Edition
by Williams G. Nickels, James McHugh and Susan McHugh

Understanding Business: The Core
1st Edition
by Williams G. Nickels, James McHugh and Susan McHugh


Introduction to Business Webinars

Personally connect with an expert!

Request your own private webinar with a Digital Faculty Consultant


  • Click on the button below

  • Scroll to Introduction to Business

  • Click on the first choice: Instructor-to-Instructor Training Webinar-Led by Digital Faculty Consultant

  • Complete the form (Choose Intro to Business from the Discipline dropdown menu.)

  • Hit Submit


Request Webinar

Exciting content and resources blended with application examples, activities, and fresh topics, give your students a firm grounding in business with the new Ferrell/Hirt/Ferrell’s Business Foundations, A Changing World, 11th edition. Now with two new chapters, a risk management appendix, active learning support, and new Business Plan Exercises in Connect®.

View the new Business Plan Exercises

Download a flyer to learn more

View all purchase options

Business Foundations: A Changing World

Discover how you can flip your own classroom.

Click the button below to view a podcast series hosted by Jeffrey L. Anderson and Larry Hess. Each podcast is less than five minutes and will provide you with tips and best practices for flipping your own classroom.

Podcast topics include:

  • What is the flipped classroom?
  • What does a flipped classroom look like?
  • How do I flip my classroom?
  • What are some best practices for flipping the classroom?
  • How do I flip my class today?



Flipping the Classroom logo

Cathleen Cogdill of Northern Virginia Community College, Manassas

provides insight on analyzing and interpreting mid-semester Connect data for student learning outcomes and accreditation purposes.

Register for a Free Connect Basics Workshop

On-demand workshops, peer-to-peer insight and support, downloadable teaching guides, and other Connect resources for your first day of class and beyond.

Customization

Self-Service Customization

McGraw-Hill Create™ is a simple and easy-to-use online service allowing instructors to customize their own course books. Material can be pulled from different sources to create textbooks and eBooks tailored to your course.

Create a book, then download a PDF version in minutes, or receive a free review copy in just a few days!

McGraw-Hill Create™

Full Integration


MH Campus

McGraw-Hill Campus

Simple. Secure. Seamless.

McGraw-Hill Campus integrates all of your McGraw-Hill digital products with your school LMS for quick and easy access to best-in-class content and learning tools. Build an effective digital course, enroll students with ease and discover how powerful digital teaching can be.

Blackboard Logo

Blackboard Integration

Two LMS Integration Services = One Solution.

McGraw-Hill Higher Education offers two pathways for LMS integration. McGraw-Hill Campus enables seamless access from any LMS in use to all of our content and learning platforms. Blackboard customers may also leverage the McGraw-Hill Connect and Create building block specific to their LMS for the tightest integration available today for Connect and Create users.