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How Arc’teryx Became a $2 Billion Luxury Brand

The outdoor apparel company gained high-fashion appeal thanks to its high-quality construction.


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Once a niche brand known only to dedicated outdoor enthusiasts, Arc’teryx has now grown into a multi-billion brand that’s beloved by fashionistas just as much as climbers and campers. This video explains how Arc’teryx stays committed to quality by producing products at its Canadian headquarters and selling directly to consumers.

Questions:

  1. What are some potential advantages and disadvantages of Arc’teryx manufacturing its products domestically? 

  2. How does selling directly to customers allow Arc’teryx to keep better control over its brand?