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Everlane Faces Fan Backlash after Shein Takeover

Longtime customers feel the brand has betrayed its commitment to ethics and transparency.

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The fashion brand Everlane amassed a fierce following of fans who were drawn to the company’s “radical transparency” about the apparel industry. But recently, Everlane’s commitment to honesty and ethics has been called into question after fast fashion brand Shein acquired the company. This video looks at the backlash against Everlane and whether or not it can keep its loyal customers during this big change.

Questions:

  1. Why are some Everlane fans angry that the company was acquired by Shein?

  2. Do you think Everlane will be able to recover its reputation with its dedicated customer base? Why or why not?