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What’s sets the 2025 Release of Business Research Methods Apart?

Higher Education Blog Article Analytics Insider

Author Pamela Schindler

How we conduct business research has changed a lot because of shifts in how we work brought about by Covid-19 and the fast-growing use of artificial intelligence—especially generative AI—in companies. This latest edition of Business Research Methods includes complete coverage of AI and explores how it shapes every step of the research process.

Business Research Methods is filled with real-world examples. Developed with input from many industry experts, the content comes to life by focusing on real problems and how research is used to solve them.

Covid-19 changed the way students learn. Now more than ever, students need a learning environment that keeps them actively engaged with the material. Business Research Methods includes an instructor’s manual full of ideas for helping students stay involved and connected based on more than 40 years of engaged-learning teaching experience—and tools that support those ideas.

The text is flexible for a variety of teaching styles and course structures. Each chapter is designed to stand alone. Whether you teach with projects, cases, or some combination, and no matter where you like to start or stop your course, you can do so with Business Research Methods.

 

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