Skip to main content

How Kodak Invented the “Snapshot”

How cheap film and easy cameras revolutionized personal photography.

Retail, Marketing and Advertising Entrepreneurship Manufacturing & Packaging Product Development Product Distribution Supply & Demand Chapter 1 Taking Risks & Making Profits Chapter 2 Economics Chapter 3 Globalization Chapter 6 Entrepreneurship Chapter 9 Production & Operations Management Chapter 13 Marketing Chapter 14 Product & Price Chapter 15 Distribution Chapter 16 Place & Promotion Bonus Chapter B Video Blog Understanding Business Higher Education

Photography was once a specialized field where only trained professionals had the expertise to shoot and develop prints. Then in the late 19th century, Kodak released the first of many “point-and-shoot” cameras that would change the industry forever. The video below explores the fascinating history behind the “snapshot” and how technological innovations can bring niche products to a wider market. 

Questions:

  1. How did the introduction of point-and-shoot cameras change the photography market?
  2. Do you see any similarities between the development of point-and-shoot photography and the rise of technology like smartphones?
Author: NickelsMcHughMcHugh