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How a Cork Company Produces 22 Million Stoppers Per Day

See how Portugal’s cork industry meets global wine demand.

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  • Chapter 2 Economics
  • Chapter 3 Globalization
  • Chapter 6 Entrepreneurship
  • Chapter 9 Production & Operations Management
  • Chapter 10 Motivation
  • Chapter 11 Human Resource Management
  • Chapter 12 Labor Management & Unions
  • Chapter 13 Marketing
  • Chapter 14 Product & Price
  • Chapter 15 Distribution
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Although wine corks might seem like simple items, the video below shows why they’re anything but. Along with examining the production and manufacturing processes around cork, this lengthy video also explains how one company uses it to produce everything from flooring to footwear.

Questions:

  1. What are cork companies like Amorim doing to address the shortage of skilled laborers needed for bark harvesting? 
  2. How did Amorim diversify its operations after a fungi infection nearly destroyed its cork stopper business?
Author: NickelsMcHughMcHugh