Skip to main content

American Brands Lose Market Share to Locals in China

U.S. giants stumble as Chinese rivals tailor products to local tastes.

Branding Business Law & Economics Entrepreneurship Retail, Marketing and Advertising Pricing Product Development Product Distribution Chapter 1 Taking Risks & Making Profits Chapter 3 Globalization Chapter 6 Entrepreneurship Chapter 13 Marketing Chapter 14 Product & Price Chapter 15 Distribution Blog Video Understanding Business Higher Education

China has long been a lucrative market for American companies looking to win over the country’s more than 1 billion consumers. But while brands like Nike and Starbucks have thrived in China for decades, their age of dominance could be coming to an end thanks to a new wave of domestically owned firms. The video below explores how companies like Anta and Luckin Coffee are appealing to younger consumers who seem less interested in Western products than past generations.

Questions:

  1. Why are American brands like Nike and Starbucks losing market share in China to companies like Anta and Luckin Coffee?
  2. Do you think American companies should maintain their brand identities or follow along with the trends currently going in China?
Author: NickelsMcHughMcHugh