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Statistics are Everywhere! Lori Seward Connects Statistics to Business Careers
Lori, co-author of Doane & Seward: Applied Statistics in Business and Economics, discusses connecting statistics to business careers.
Lori, co-author of Doane & Seward: Applied Statistics in Business and Economics, discusses connecting statistics to business careers using examples from a recent course she taught that enrolled working professionals. Her students share multiple examples across disciplines about how they see statistics in their jobs. Lori provides some real-world examples and shares how learning statistics will improve career readiness.
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AI in Marketing: AI, Gen AI, and The Future of Marketing
How the evolution of OpenAI and the differences between Analytical and Generative AI is transforming marketing functions today! Author and marketing professor Dr. Dhruv Grewal explores the tremendous growth of AI and Generative AI in marketing.
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Unleashing AI for Sales Success: Tips from a Pro Seller & Game-Changing Strategies for Educators
AI technology advances are changing the game for sales leaders! Hear from a panel of speakers, including Account Director for Salesforce Tim Pavlovich, who describe the many ways AI is used daily for sales success.
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Application-Based Activities: Digital Marketing - Smithville
Prepare students for the real world with Application-Based Activities (ABA) in Connect. These highly interactive, assignable exercises boost engagement and provide a safe space to apply concepts learn.