My Account Details
Black Swans and Strategy
Frank Rothaermel discusses what strategic leaders can and should do about possible future black swan events, and other unexpected circumstances.
The metaphor of a black swan (introduced by Nassim Taleb) describes the high impact of a highly improbable event such as COVID-19, Brexit, 9/11 terrorist attacks, fall of the Berlin Wall, and so forth. In this session, Frank Rothaermel will discuss what strategic leaders can and should do about a possible future black swan and other unexpected circumstances.
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AI in Marketing: AI, Gen AI, and The Future of Marketing
How the evolution of OpenAI and the differences between Analytical and Generative AI is transforming marketing functions today! Author and marketing professor Dr. Dhruv Grewal explores the tremendous growth of AI and Generative AI in marketing.
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Unleashing AI for Sales Success: Tips from a Pro Seller & Game-Changing Strategies for Educators
AI technology advances are changing the game for sales leaders! Hear from a panel of speakers, including Account Director for Salesforce Tim Pavlovich, who describe the many ways AI is used daily for sales success.
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Application-Based Activities: Digital Marketing - Smithville
Prepare students for the real world with Application-Based Activities (ABA) in Connect. These highly interactive, assignable exercises boost engagement and provide a safe space to apply concepts learn.
