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Why Filming Fast Food Commercials Can Cost a Fortune

Intricate styling and tech make burgers look irresistible on screen.

February 21, 2024

Retail, Marketing and Advertising Manufacturing & Packaging Entrepreneurship Food & Drink Product Development Chapter 1 Taking Risks & Making Profits Chapter 6 Entrepreneurship Chapter 9 Production & Operations Management Chapter 13 Marketing Chapter 14 Product & Price Chapter 15 Distribution Chapter 16 Place & Promotion Bonus Chapter B Video Blog Understanding Business Higher Education

Fast food companies pour billions of dollars into marketing every year, and a big portion of those costs come from expensive video shoots for commercials. This video takes a detailed look at the extraordinary skill that goes into seemingly simple fast food ads, from hand-painting burger patties to moving items precisely with the help of robot technology.

Questions:

1. Why do fast food companies spend so much money to make their menu items appear realistic on camera?

2. How does the crew at the Garage use platforms like Instagram and TikTok to promote their food-filming business?

Author: NickelsMcHughMcHugh

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© 2025 McGraw Hill. All Rights Reserved.

© 2025 McGraw Hill. All Rights Reserved.