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How Zildjian Cymbals Has Thrived for Over Four Centuries

Legacy brand balances tradition with innovation to stay on beat.

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According to the consultancy firm McKinsey, most mid-sized businesses have an average lifespan of about 18 years as companies change hands and markets evolve. That makes the achievement of the cymbal maker Zildjian all the more impressive: for more than four centuries, the company has served countless musicians across a wide variety of styles and eras. Along with providing a comprehensive overview of Zildjian’s storied history, the video below also examines the company’s fascinating production process and quality control procedures.

Questions:

  1. Why do you think Zildjian keeps its metal alloy recipe secret, even from longtime employees?
  2. How has Zildjian managed to adapt through the years as both music styles and the business environment change?
Author: NickelsMcHughMcHugh