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How Aldi Shapes Its Stores for Success

Discount grocer’s minimalist design keeps costs—and prices—low.

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  • Chapter 15 Distribution
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The German company Aldi is the fastest growing grocery chain in the U.S., expanding at a rate of about 100 stores a year. The following video explains how Aldi keeps prices low by stocking a limited number of products and designing stores for maximum efficiency. 

Questions:

  1. How do Aldi’s store layouts help the company keep expenses low?
  2. Why does Aldi stock significantly fewer products than most supermarkets?
Author: NickelsMcHughMcHugh