Skip to main content

How Aldi Shapes Its Stores for Success

Discount grocer’s minimalist design keeps costs—and prices—low.

Food & Drink Entrepreneurship Business Law & Economics Retail, Marketing and Advertising Pricing Product Development Product Distribution Supply & Demand Chapter 1 Taking Risks & Making Profits Chapter 2 Economics Chapter 3 Globalization Chapter 6 Entrepreneurship Chapter 9 Production & Operations Management Chapter 13 Marketing Chapter 14 Product & Price Chapter 15 Distribution Video Blog Understanding Business Higher Education

The German company Aldi is the fastest growing grocery chain in the U.S., expanding at a rate of about 100 stores a year. The following video explains how Aldi keeps prices low by stocking a limited number of products and designing stores for maximum efficiency. 

Questions:

  1. How do Aldi’s store layouts help the company keep expenses low?
  2. Why does Aldi stock significantly fewer products than most supermarkets?
Author: NickelsMcHughMcHugh