Skip to main content

The High Stakes of Spotting Fakes in the Luxury Watch Market

Experts explain how counterfeiters target pricey timepieces.

Branding Entrepreneurship Business Law & Economics Retail, Marketing and Advertising Product Development Product Distribution Supply & Demand Chapter 1 Taking Risks & Making Profits Chapter 2 Economics Chapter 3 Globalization Chapter 4 Ethics & Social Responsibility Chapter 6 Entrepreneurship Chapter 13 Marketing Chapter 14 Product & Price Chapter 15 Distribution Chapter 16 Place & Promotion Bonus Chapter B Video Blog Understanding Business Higher Education

From 2011 to 2021, the value of Rolex watches outperformed real estate and stock markets as well as commodities like gold. This video looks at the risks and rewards of the $20 billion used watch industry, from soaring demand and big price tags to small margins and extensive counterfeiting.

 Questions:

  1. Why are counterfeit products harmful to luxury brands like Rolex?
  2. How does high demand for Rolex encourage counterfeiters to produce knockoffs?
Author: NickelsMcHughMcHugh