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The High Stakes of Spotting Fakes in the Luxury Watch Market

Experts explain how counterfeiters target pricey timepieces.

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  • Chapter 16 Place & Promotion
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From 2011 to 2021, the value of Rolex watches outperformed real estate and stock markets as well as commodities like gold. This video looks at the risks and rewards of the $20 billion used watch industry, from soaring demand and big price tags to small margins and extensive counterfeiting.

 Questions:

  1. Why are counterfeit products harmful to luxury brands like Rolex?
  2. How does high demand for Rolex encourage counterfeiters to produce knockoffs?
Author: NickelsMcHughMcHugh