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How T.J. Maxx Prices Products to Move

Discount retailer thrives on fast turnover and treasure-hunt experience.

Branding Retail, Marketing and Advertising Pricing Product Distribution Supply & Demand Chapter 1 Taking Risks & Making Profits Chapter 2 Economics Chapter 13 Marketing Chapter 14 Product & Price Chapter 15 Distribution Chapter 16 Place & Promotion Video Blog Understanding Business Higher Education

The parent company of T.J. Maxx earned more than $50 billion last year, more than Nordstrom and Macy’s combined. This video shows how the retailer lives up to its promise to give customers “the max for the minimum price” through ever-changing inventory and eye-catching deals. 

Questions:

  1. What is “price-anchoring,” and how does T.J. Maxx utilize it to drive sales? 
  2. Why does T.J. Maxx continuously restock its stores with new inventory?
Author: NickelsMcHughMcHugh

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