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How Girl Scouts’ $800 Million Cookie Empire Works

Iconic program teaches business skills while funding community projects.

Retail, Marketing and Advertising Entrepreneurship Food & Drink Product Distribution Supply & Demand Chapter 1 Taking Risks & Making Profits Chapter 2 Economics Chapter 6 Entrepreneurship Chapter 13 Marketing Chapter 14 Product & Price Chapter 15 Distribution Chapter 16 Place & Promotion Bonus Chapter B Video Blog Understanding Business Higher Education

For a few months every year, legions of Girl Scouts across America set out on entrepreneurial adventures to sell classic cookies like Thin Mints, Samoas, and Tagalongs. This video looks at the $800 million Girl Scout cookie operation, which aims to teach kids valuable business lessons and people skills that remain for a lifetime.

Questions:

  1. How do the Girl Scouts use scarcity to increase demand for cookies every year?
  2. How has e-commerce changed the Girl Scout cookie selling experience?
Author: NickelsMcHughMcHugh

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