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How Google Remapped the World

How Google Maps conquered navigation with satellites, cars, and AI.

  • Ethics
  • Business Law & Economics
  • Retail, Marketing and Advertising
  • Product Development
  • Product Distribution
  • Chapter 1 Taking Risks & Making Profits
  • Chapter 3 Globalization
  • Chapter 4 Ethics & Social Responsibility
  • Chapter 13 Marketing
  • Chapter 14 Product & Price
  • Chapter 15 Distribution
  • Chapter 16 Place & Promotion
  • Bonus Chapter B
  • Video
  • Blog
  • Understanding Business
  • Higher Education

Every month, more than one billion people use Google Maps to find their way around the world. The video below looks at the history of this revolutionary app since its launch 17 years ago as well as the ethical issues that come with gathering location data from millions of unknowing users.

Questions:

  1. How do businesses use Google Maps as a promotional tool?
  2. Do you think Google’s system of “differential privacy” provides enough protection for users’ location data? Why or why not?
Author: NickelsMcHughMcHugh

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