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The Big Business of Growing and Selling Houseplants

Indoor plants blossom into booming industry during lockdowns.

  • Entrepreneurship
  • Business Law & Economics
  • Retail, Marketing and Advertising
  • Operations Management
  • Product Development
  • Product Distribution
  • Supply & Demand
  • Chapter 1 Taking Risks & Making Profits
  • Chapter 2 Economics
  • Chapter 3 Globalization
  • Chapter 6 Entrepreneurship
  • Chapter 9 Production & Operations Management
  • Chapter 13 Marketing
  • Chapter 14 Product & Price
  • Chapter 15 Distribution
  • Bonus Chapter B
  • Video
  • Blog
  • Understanding Business
  • Higher Education

Sales of houseplants skyrocketed during the onset of the pandemic, and ever since growers around the world have struggled to keep up with ever-increasing demand. Not only are they reaching production capacity, but growers are also in a race against time to get their plants to market before they die on store shelves. This video takes a detailed look at the advanced growing techniques used on modern houseplant farms as well as the flood of TikTok-driven demand that growers must contend with. 

Questions:

  1. What are some production challenges that houseplant farmers face, and how do they deal with these issues?
  2. How do social media platforms like TikTok drive demand for houseplants?
Author: NickelsMcHughMcHugh

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