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The Big Business of Growing and Selling Houseplants

Indoor plants blossom into booming industry during lockdowns.

Entrepreneurship Business Law & Economics Retail, Marketing and Advertising Operations Management Product Development Product Distribution Supply & Demand Chapter 1 Taking Risks & Making Profits Chapter 2 Economics Chapter 3 Globalization Chapter 6 Entrepreneurship Chapter 9 Production & Operations Management Chapter 13 Marketing Chapter 14 Product & Price Chapter 15 Distribution Bonus Chapter B Video Blog Understanding Business Higher Education

Sales of houseplants skyrocketed during the onset of the pandemic, and ever since growers around the world have struggled to keep up with ever-increasing demand. Not only are they reaching production capacity, but growers are also in a race against time to get their plants to market before they die on store shelves. This video takes a detailed look at the advanced growing techniques used on modern houseplant farms as well as the flood of TikTok-driven demand that growers must contend with. 

Questions:

  1. What are some production challenges that houseplant farmers face, and how do they deal with these issues?
  2. How do social media platforms like TikTok drive demand for houseplants?
Author: NickelsMcHughMcHugh

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