Skip to main content

How Do the Olympics Make Money?

TV rights, sponsorships, and tickets fuel the Olympic business engine.

Retail, Marketing and Advertising Branding Business Law & Economics Entertainment & Travel Ethics Chapter 1 Taking Risks & Making Profits Chapter 3 Globalization Chapter 4 Ethics & Social Responsibility Chapter 13 Marketing Chapter 14 Product & Price Chapter 15 Distribution Chapter 16 Place & Promotion Video Blog Understanding Business Higher Education

With the 2022 Winter Olympics in full swing, this video looks at how the International Olympic Committee (IOC) earns billions of dollars through brand partnerships. Along with providing benefits for both major companies and the IOC, these big-time deals have also led to some challenges during this current edition of the games. 

Questions:

  1. Do you think it is worth it for companies to spend billions of dollars on brand partnerships at the Olympics? Why or why not?
  2. Why are some brands choosing to distance themselves from this edition of the Olympic Games?
Author: NickelsMcHughMcHugh