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The Rise and Fall of BlackBerry

Once-dominant phone brand falls behind as touchscreen rivals surge.

  • Business Law & Economics
  • Retail, Marketing and Advertising
  • Product Development
  • Product Distribution
  • Chapter 1 Taking Risks & Making Profits
  • Chapter 3 Globalization
  • Chapter 13 Marketing
  • Chapter 14 Product & Price
  • Chapter 15 Distribution
  • Bonus Chapter B
  • Video
  • Blog
  • Understanding Business
  • Higher Education

While iPhones and various Android smartphones dominate the current mobile market, in the early days of these devices no brand was bigger than BlackBerry. This video looks at the history of this once ubiquitous gadget that captured early market share but failed to keep pace with its high tech competitors. 

Questions:

  1. What features made BlackBerry so appealing to businesspeople when it first hit the market?
  2. How did BlackBerry’s resistance to change lead to the downfall of its mobile business?
Author: NickelsMcHughMcHugh

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