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How One Business Pivoted to Fighting Coronavirus

Entrepreneurs adapt by switching production to masks, sanitizer, and supplies.

  • Healthcare
  • Entrepreneurship
  • Ethics
  • Human Resources
  • Manufacturing & Packaging
  • Operations Management
  • Product Development
  • Product Distribution
  • Chapter 1 Taking Risks & Making Profits
  • Chapter 4 Ethics & Social Responsibility
  • Chapter 6 Entrepreneurship
  • Chapter 9 Production & Operations Management
  • Chapter 11 Human Resource Management
  • Chapter 14 Product & Price
  • Chapter 15 Distribution
  • Video
  • Blog
  • Understanding Business
  • Higher Education

Although many companies remain closed during the ongoing pandemic, some businesses have been able to alter their operations to produce increasingly vital supplies. This video looks at how Dogfish Head Brewery managed to keep its employees on the payroll while also supplying local hospitals with hand sanitizer.

Questions:

  1. How did Dogfish Head Brewery change its operations to make hand sanitizer?
  2. What is the three-step process that Dogfish Head Brewery used to engage with their community during the coronavirus crisis?
Author: NickelsMcHughMcHugh