Essentials of Marketing
Grade Levels: 9-12
Essentials of Marketing looks at the best of marketing where marketing practices meet target customer needs. This practical, research-based program emphasizes a marketing strategy planning approach to the introductory marketing course.
Essentials of Marketing (c) 2021 Online Student Edition, 1-year subscription
Essentials of Marketing (c) 2021 Online Student Edition, 1-year subscription
About the Program
Essentials of Marketing looks at the best of marketing where marketing practices meet target customer needs. This practical, research-based program emphasizes a marketing strategy planning approach to the introductory marketing course. Digital features include SmartBook 2.0, ReadAnywhere mobile app, application-based activities and exercises, EZTest, and Writing Assignment Plus.
Program Components
Sort by:
Narrow by
Clear All Filters
Products
To learn about the specific purchase options for this program, please contact our Customer Service team at 800-338-3987