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Advanced Entrepreneurship

Grades: 9 - 12

Designed for advanced high school business students, Advanced Entrepreneurship takes students deep inside the planning, process, and decision making necessary to launch a new venture. Adapted from our higher ed course Entrepreneurship, this course is a great college-level program for the students in an advanced business CTE program.

Program Details

Prepare Students to Begin their New Venture. Designed for advanced high school business students, Advanced Entrepreneurship takes students deep inside the planning, process, and decision making necessary to launch a new venture. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts, helping to reinforce key topics. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today’s entrepreneurial challenges while balancing the crucial line between modern theory and practice.

Key Features

Strategically designed with rigorous content and exercises to captivate the advanced student's interest in entrepreneurship.

  • Each chapter begins with and a profile of an entrepreneur especially relevant to the chapter material
  • Authentic simulations provide students with opportunities to apply their knowledge and problem solving skills to realistic scenarios
  • 16 real-life cases engage students and bring entrepreneurial challenges to life
  • Chapter-ending research tasks, class discussion questions, and selected readings for further research and study
  • SmartBook® delivers personalized, adaptive learning tailored to each student’s individual needs by pinpointing knowledge gaps focusing instruction on the concepts that require additional study

Looking for a Foundational Entrepreneurship? Please consider Entrepreneurship Fundamentals ©2024.

See Resources Tab for additional information.

PART 1 THE ENTREPRENEURIAL PERSPECTIVE 

1. The Entrepreneurial Mind-Set 2
2. Corporate Entrepreneurship 30
3. Generating and Exploiting New Entries 54

PART 2 FROM IDEA TO THE OPPORTUNITY 

4. Creativity and the Business Idea 82
5. Identifying and Analyzing Domestic and International Opportunities 114
6. Protecting the Idea and Other Legal Issues for the Entrepreneur 150

PART 3 FROM THE OPPORTUNITY TO THE BUSINESS PLAN

7. The Business Plan: Creating and Starting the Venture 176
8. The Marketing Plan 206
9. The Organizational Plan 236
10. The Financial Plan 260

PART 4 FROM THE BUSINESS PLAN TO FUNDING THE VENTURE

11. Sources of Capital 284
12. Informal Risk Capital, Venture Capital, and Going Public 310

PART 5 FROM FUNDING THE VENTURE TO LAUNCHING, GROWING, AND ENDING THE NEW VENTURE

13. Strategies for Growth and Managing the Implications of Growth 350
14. Accessing Resources for Growth from External Sources 376
15. Succession Planning and Strategies for Harvesting and Ending the Venture 404

PART 6 CASES