Lucas, The Art of Public Speaking © 2020, 13e

Grade Levels: 9-12
Fully updated for the thirteenth edition, the award-winning The Art of Public Speaking offers a time-tested approach that has made it the most widely used textbook on its subject in the world. Providing clear, authoritative coverage and written in a voice that speaks personably to students, it helps them become capable, responsible speakers, listeners, and thinkers.

About the Program

The Art of Public Speaking presents a solid, fully customizable foundation and abundance of teaching aids from which to choose, allowing for complete teaching flexibility in the course. This text offers wisdom, a steady hand, and an unmatched ancillary package that will instill confidence and build success in the classroom from day one.

New Features and Resources include:

■ New chapter provides guidance that students need for effective online speaking.


■ The Art of Public Speaking’s video program includes more than 60 speech excerpts that demonstrate the principles of public speaking.

■ Updated MLA and APA citation models. All-new sample bibliography entries, reflecting the latest MLA and APA citation formats, help students correctly cite academic, digital, and
other sources.

■ Enhanced discussion of presentation technology. Guidance on the use of visual
aids and presentation technology has been updated and best practices are illustrated by abundant examples in the book and in the speech videos.

■ Instructor’s Manual. This comprehensive guide to teaching from The Art of Public Speaking contains suggested course outlines and speaking assign¬ments; chapter outlines; supplementary exercises and classroom activities; and teaching tips for all exercises and activities.

■ Test Bank. The Test Bank furnishes close to 3,000 exam questions based on The Art of Public Speaking.


■ Teaching Public Speaking Online. Teaching Public Speaking Online manual includes new and revised chapter exercises and discusses performance analytics and approaches to blended and online classrooms.


Program Components

  • Lucas, The Art of Public Speaking, 2020, 13e, Online Teacher Edition, 1 yr subscription
    Lucas, The Art of Public Speaking, 2020, 13e, Online Teacher Edition, 1 yr subscription
  • Lucas, The Art of Public Speaking, 2020, 13e, Online Student Edition, 1 yr subscription
    Lucas, The Art of Public Speaking, 2020, 13e, Online Student Edition, 1 yr subscription
  • Lucas, The Art of Public Speaking, 2020, 13e, Standard Student Bundle (Student Edition with Online Student Edition), 1-year subscription
    Lucas, The Art of Public Speaking, 2020, 13e, Standard Student Bundle (Student Edition with Online Student Edition), 1-year subscription
  • Lucas, The Art of Public Speaking, 2020, 13e, Student Edition
    Lucas, The Art of Public Speaking, 2020, 13e, Student Edition
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Additional Details & Resources

SPEAKING AND LISTENING

  1. Speaking in Public
  2. Ethics and Public Speaking
  3. Listening
  4. Giving Your First Speech

SPEECH PREPARATION: GETTING STARTED

  1. Selecting a Topic and a Purpose
  2. Analyzing the Audience
  3. Gathering Materials
  4. Supporting Your Ideas

SPEECH PREPARATION: ORGANIZING AND OUTLINING

  1. Organizing the Body of the Speech
  2. Beginning and Ending the Speech
  3. Outlining the Speech

PRESENTING THE SPEECH

  1. Using Language
  2. Delivery
  3. Using Visual Aids

VARIETIES OF PUBLIC SPEAKING

  1. Speaking to Inform
  2. Speaking to Persuade
  3. Methods of Persuasion
  4. Speaking on Special Occasions
  5. Presenting Your Speech Online
  6. Speaking in Small Groups

Stephen E. Lucas is Professor of Communication Arts and Evjue-Bascom Professor in the Humanities at the University of Wisconsin–Madison. He received his bachelor’s degree from the University of California, Santa Barbara, and his master’s and doctorate degrees from Penn State University.

Professor Lucas has been recognized for his work as both a scholar and a teacher. His first book, Portents of Rebellion: Rhetoric and Revolution in Philadelphia, 1765–1776, received the Golden Anniversary Award of the National Communication Association and was nominated for a Pulitzer Prize. His major articles include “The Schism in Rhetorical Scholarship,” “The Renaissance of American Public Address: Text and Context in Rhetorical Criticism,” “The Stylistic Artistry of the Declaration of Independence,” and “The Rhetorical Ancestry of the Declaration of Independence,” for which he received the Golden Anniversary Monograph Award of the National Communication Association. His most recent book is Words of a Century: The Top 100 American Speeches, 1900–1999.

Professor Lucas has received a number of teaching awards, including the Chancellor’s Award for Excellence in Teaching at the University of Wisconsin and the National Communication Association’s Donald Ecroyd Award for Outstanding Teaching in Higher Education. He is featured in the Educational Video Group’s program on the history of American public address, and he appeared on the History Channel’s documentary on the Declaration of Independence.

Professor Lucas has directed the introductory public speaking course at the University of Wisconsin–Madison since 1973. Over the years he has been responsible for numerous teaching innovations and has supervised the training of hundreds of graduate assistants. He has also served as a judge for the major national English-language public speaking competitions in China, has lectured at numerous Chinese universities, has conducted workshops for Chinese instructors on teaching public speaking, and has been instrumental in the development of public speaking as a dedicated course in the English curriculum of Chinese universities. The Art of Public Speaking has been trans­lated into several languages, including Chinese, Portuguese, Korean, Romanian, and Japanese.

Stephen Lucas and his wife, Patty, live in Madison, Wisconsin, and have two sons, Jeff and Ryan. His interests include travel, sports, art, and photography.