The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales https://www.mheducation.com/cover-images/Jpeg_400-high/0071802029.jpeg 1 9780071802024 THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. "The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys". The power of social utility The appeal of social gifting The importance of social curation The role of social status The value of social intelligence
The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

1st Edition
By Paul Marsden and Paul Chaney
ISBN10: 0071802029
ISBN13: 9780071802024
Copyright: 2013
09780071802024

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ISBN10: 0071802029 | ISBN13: 9780071802024

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About the Author

Paul Marsden

Paul Chaney

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide