Principles of Economics, 8th Edition
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Principles of Economics focuses on seven core principles to produce economic naturalists through active learning. By eliminating overwhelming detail and focusing on core principles, students from all backgrounds are able to gain a deeper understanding of economics. Focused on helping students become “economic naturalists,” people who employ basic economic principles to understand and explain what they observe in the world around them. COVID-19 pandemic content, analysis, and examples further engage students. With engaging questions, explanations, exercises and videos, the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process, the authors encourage students to become "economic naturalists." Author developed Learning Glass concept overview videos and Worked Problem videos give students an overview of challenging and important concepts. With new videos and engagement tools in Connect, like Application-Based Activities, alongside SmartBook's adaptive reading experience, the 8th edition enables instructors to spend class time engaging, facilitating, and answering questions instead of lecturing on the basics.
Chapter 2: Comparative Advantage
Chapter 3: Supply and Demand
Chapter 4: Elasticity
Chapter 5: Demand
Chapter 6: Perfectly Competitive Supply
Chapter 7: Efficiency, Exchange, and the Invisible Hand in Action
Chapter 8: Monopoly, Oligopoly, and Monopolistic Competition
Chapter 9: Games and Strategic Behavior
Chapter 10: An Introduction to Behavioral Economics
Chapter 11: Externalities, Property Rights, and the Environment
Chapter 12: The Economics of Information
Chapter 13: Labor Markets, Poverty, and Income Distribution
Chapter 14: Public Goods and Tax Policy
Chapter 15: International Trade and Trade Policy
Chapter 16: Macroeconomics: The Bird’s-Eye View of the Economy
Chapter 17: Measuring Economic Activity: GDP and Unemployment
Chapter 18: Measuring the Price Level and Inflation
Chapter 19: Economic Growth, Productivity, and Living Standards
Chapter 20: The Labor Market: Workers, Wages, and Unemployment
Chapter 21: Saving and Capital Formation
Chapter 22: Money, Prices, and the Federal Reserve
Chapter 23: Financial Markets and International Capital Flows
Chapter 24: Short-Term Economic Fluctuations: An Introduction
Chapter 25: Spending and Output in the Short Run
Chapter 26: Stabilizing the Economy: The Role of the Fed
Chapter 27: Aggregate Demand, Aggregate Supply, and Inflation
Chapter 28: Exchange Rates and the Open Economy
By prompting students to engage with key concepts, while continually adapting to their individual needs, Connect activates learning and empowers students to take control resulting in better grades and increased retention rates. Proven online content integrates seamlessly with our adaptive technology, and helps build student confidence outside of the classroom.
Available within Connect, SmartBook 2.0 is an adaptive learning solution that provides personalized learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. SmartBook 2.0 fosters more productive learning, taking the guesswork out of what to study, and helps students better prepare for class. With the ReadAnywhere mobile app, students can now read and complete SmartBook 2.0 assignments both online and off-line. For instructors, SmartBook 2.0 provides more granular control over assignments with content selection now available at the concept level. SmartBook 2.0 also includes advanced reporting features that enable instructors to track student progress with actionable insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.
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- To get started, visit connect.mheducation.com to sign in. (If you do not have an account, request one from your McGraw Hill rep. To find your rep, visit Find Your Rep)
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